Alex Loizou
Co-founder & CEO, Trouva
“The major challenge is to keep a ballance between aggressive and sustainable growth. Companies go through different phases and one should be able to understand when they need to find a new balance in the supply and demand chain. It is important for you to have well-defined goals.”
Alex Loizou is the co-founder & CEO of the online retail platform, Trouva.com. Today the website has over 1.5 million unique visitors every month. It sources and curates rare products from over 950 independent European stores and boutiques and last year was included in the Sunday Times ‘Tech Track 100’ list of fastest-growing technology companies in the UK. In this episode, Alex explains how Trouva was a lifeline for many independent retailers during the pandemic, and discusses how physical stores are an enduring inspiration for the digital world.
An online "lifevest" for independent boutiques
As a great part of our lives has gone online due to the pandemic, Trouva.com -an online market- has proved to be a “lifejacket” for most of the 150 independent stores and boutiques that use its platform in Britain and in Europe. The story of Alex Loizou, the co-founder and CEO, is one of “a lot of trials, errors, failures” until the right path was found. His vision was to provide online the experience of shopping at inspired and exquisite stores. How did it all start?