Alexis Pantazis & Emilios Markou

Co-Founders and Executive Directors, Hellas Direct

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“Insurance has existed for centuries as a product, we just had to ask ourselves some difficult questions in order to innovate it; like how can we make this product different. And then we slowly started to disrupt the traditional insurance product ”

Alexis Pantazis and Emilios Markou are the founders of Hellas Direct (and the first entrepreneurs to join the Endeavor Greece network). Hellas Direct was founded in 2011 with the vision to innovate the field of insurance: unlike traditional insurance, it follows a tech-empowered, direct-to-consumer business approach. To date, it has received € 40 million in funding from investors such as IFC and Portage3. Alexis and Emilios explain how important customer trust is in a market that requires consistency and stability, share tips on how to approach investors as a startup, but also how they built their team in Greece and Cyprus.