George Hadjigeorgiou
Co-founder & CEO, Skroutz
“The idea was just to play around, it was not about building a company... I did not do any research, I had no idea if there were competitors. I did not look into it at all, I just started swimming and I swam along the stream.”
George Hadjigeorgiou launched Skroutz.gr, a product search and price comparison platform, in 2005 without having a business plan. Today, the company has managed to achieve €1B in annual gross revenue, and has radically changed the field of E-commerce in Greece. George explains how he coped with the huge increase in demand in the midst of the pandemic, talks about the mega-deal with CVC Capital Partners, and makes his predictions about the forthcoming Christmas season.
Skroutz as a Case Study: E-Commerce in the Age of Covid-19
With 6,000 stores and 10 million products on its platform, Skroutz.gr is currently the fourth most visited site in Greece (after Google, Facebook and YouTube), and the company that shaped the field of e-commerce in the country. What is the secret of this success story?