George Hadjigeorgiou

Co-founder & CEO, Skroutz

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“The idea was just to play around, it was not about building a company... I did not do any research, I had no idea if there were competitors. I did not look into it at all, I just started swimming and I swam along the stream.”

George Hadjigeorgiou launched Skroutz.gr, a product search and price comparison platform, in 2005 without having a business plan. Today, the company has managed to achieve €1B in annual gross revenue, and has radically changed the field of E-commerce in Greece. George explains how he coped with the huge increase in demand in the midst of the pandemic, talks about the mega-deal with CVC Capital Partners, and makes his predictions about the forthcoming Christmas season.