Michael Petychakis is the Chief Technology Officer at Orfium and works together with leading record companies worldwide (Sony, Universal, Kobalt) aiming to ensure that artistic work is protected by copyright through artificial intelligence. Although Orfium’s headquarters is in Malibu, its software is entirely developed in Athens, where most of the company’s employees are based. Overall, Orfium has reached a total revenue of €10 million. Michalis discusses their decision to change their product after two years, and explains how this decision opened the door to success. He also discloses that Steve Jobs saved the music industry and explains how important it is for Orfium when human beings and technology complement each other.