Rania Lamprou, SIMPLER: The Greek 1-click checkout that simplifies online shopping
About the speaker
In the second episode of the 6th season of Outliers, we meet Rania Lamprou, Co-founder and CEO of Simpler, the startup that is transforming online shopping across Europe with its one-click checkout.
With a degree in Accounting & Finance from the Athens University of Economics and Business and an MSc in International Management from Bocconi University and the Rotterdam School of Management, Rania built a strong academic foundation. She went on to hold key roles at companies such as Vodafone, Pinnatta, Avocarrot, Glispa, and Market Group, gaining hands-on experience in building products, scaling teams, and entering international markets.
The idea for Simpler was born during the pandemic, when Rania identified the need for faster and more streamlined e-commerce solutions. The timing was ideal: with the expiration of Amazon’s one-click checkout patent, she co-founded Simpler in 2021 to tackle one of online retail’s biggest challenges — the complex and time-consuming shopping cart.
Today, Simpler partners with leading brands like Funky Buddha and major e-commerce players across Europe. With a small but powerful team of 18, the company focuses on what truly matters: speed, flawless user experience, and a seamless bridge between purchase intent and checkout completion.
